CRO Services

Conversion rate optimization (CRO) is the strategic process of increasing the percentage of visitors who take a desired action on a website or mobile app. CRO focuses on refining site or app elements to drive conversions. Key steps include:

- Generating improvement ideas for site/app features

- Validating ideas through A/B or multivariate testing

- Enhancing user experience to drive engagement and conversion

Insights from over 127,000 experiments show that under-prioritized metrics, like search rate, can significantly improve conversions.

Why is Conversion Rate Optimization Important?

Implementing a CRO strategy allows Succeedo Digital Marketing to:

- Boost revenue per visitor

- Reduce customer acquisition costs

- Maximize value from current visitors/users

- Acquire more customers and scale your business

For instance, consider a landing page with a 10% conversion rate and 2,000 visitors per month. This page generates 200 conversions each month. Improving the conversion rate to 15% through optimization can increase monthly conversions by 50%, reaching 300.

In digital marketing, continuous improvements to conversion rates are essential. Leading companies regularly iterate and improve their sites and apps to enhance the user experience and achieve higher conversions.

After identifying the right conversion metrics, follow these data-driven steps to optimize your site’s conversions:

1. Define your conversion goals

2. Examine your current sales funnel

3. Focus on high-traffic or underperforming pages

4. Develop hypotheses for improvement

5. Test these hypotheses

6. Analyze results and implement winning changes

7. Continuously refine and improve

Starting with high-traffic pages can yield quicker results and have a larger impact on your business. Another effective approach is to optimize high-value pages that are currently underperforming.
To achieve outstanding CRO results, Succeedo Digital Marketing recommends these practices:

- Research your target audience and traffic to understand pain points

- Use clear Calls-to-Action (CTAs) based on visitor readiness

- Simplify page content with a clear next step

- Optimize for mobile to ensure functionality and CTA visibility

- Improve load speed to decrease bounce rates

- Build trust with customer testimonials, case studies, and social proof

- Personalize content and product suggestions based on user behavior

- Use heatmaps to identify engaging or low-engagement page areas

conversion-rate-optimization-for-startups

What does CRO
do to your business?

Starting with conversion rate optimization may feel challenging, but Succeedo Digital Marketing can guide you with proven strategies and over 40 industry-specific case studies that demonstrate how businesses have used experimentation to drive their conversion rates to new heights.

Starting with high-traffic pages can yield quicker results and have a larger impact on your business. Another effective approach is to optimize high-value pages that are currently underperforming.